About Me
I am an experienced marketing and communications professional with a demonstrated history of working in highly technical fields. Skilled in strategy development, content creation, and graphic design.
WORK HISTORY
MARKETING &
COMMUNICATIONS MANAGER
IEC ELECTRONICS CORP.
February 2019 - Present
Responsible for branding, communications, and marketing initiatives for electronics manufacturing services company
Responsibilities:
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Develop and execute strategy to win new customers and increase market share
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Create marketing presentations for stakeholders, including customers, shareholders and board of directors
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Coordinate with and manage agency partners
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Collaborate with cross-functional teams to produce effective marketing and communications materials
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Develop and design marketing and communications collateral, both printed and digital
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Maintain corporate website and social media
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Manage marketing budget of $200k+ annually
MARKETING MANAGER
Sunnking, INC.
August 2015 - February 2019
Responsible for all marketing initiatives for electronics recycling company. Responsibilities:
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Developed and implemented marketing strategy to align with company’s growth goals
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Maintained online presence, including social media, email marketing, website maintenance, content creation and search engine optimization (on and off-site)
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Managed marketing vendor and media relationships
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Developed collateral, signage, direct mail campaigns, presentations, trade show materials, and press release
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Spokesperson for industry related events and tradeshows
ACCOUNT ASSOCIATE
NEXT! Ad Agency
December 2013 - August 2015
Account management of more than 120 small business clients across the United States and Canada.
Responsibilities:
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Enhanced clients’ online presence and improved search rankings through off site SEO methods
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Managed and developed clients’ online reputation
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Tracked ROI of clients’ current advertising campaigns and evaluated additional opportunities
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Prepared client communications
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Developed customer communications for clients
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Solicited customer feedback through email marketing initiatives
Marketing Coordinator
Rochester Institute of Technology
September 2012 - May 2013
Internet marketing and recruitment for E. Philip Saunders College of Business. Responsibilities:
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Managed college’s social media presence
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Developed strategies to improve engagement of prospective, current and former students
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Prepared client communications
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Created and updated marketing materials
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Developed content for website
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Managed relationships with printing vendors
Get in Touch
Interested in learning more about me, my work or how we can collaborate on an upcoming project? Feel free to reach out anytime, I would be more than happy to chat.
